1. What are the top 3 industry publications you read most frequently?
2. Have you seen this advertising campaign in trade publications this year? YesNo
Which ones? Advance for Health Information ProfessionalsAdvance for Health Information ExecutivesFor The RecordJournal of AHIMAHealthcare InformaticsHealth Data ManagementHFM MagazineHealth Management Technology (Nelson Publishing)Healthcare IT NewsHealthcare Financial NewsMGMA Connexion MagazinePhysicians PracticeHealth Leaders Media
3. Did the advertisement catch your attention? YesNo
Which one(s)? ShellButterflyChick
What caught your attention? The messageThe imagesThe layoutOther (please explain)
4. Did you respond to the advertisement in any way? YesNo
What was your response? Went to the websiteCalled for informationOther (please explain)
5. Do you feel that the advertising messaging is relevant to the current Health Information industry trends? YesNo
Why not?
6. Is there anything you dislike about the advertisement? YesNo
What?
7. Are the images relevant to the messaging? YesNo
8. Are you a HealthPort customer? YesNo
Which products? RCMRACProROIEMRPMHCSOther
Are you familiar with HealthPort's product offerings? YesNo
9. How did the advertising make you feel about doing business with the HealthPort? More favorableLess favorableNo effectDon't know
10. After viewing the advertisement, how likely are you to purchase a product from HealthPort? Very likelyNo effectNot likelyDon't know